MARKETING MANAGER4100A2 Pay Grade: 28 DEFINITION OF WORK Summary This is technical and supervisory work in marketing and distribution of products. Work involves planning and directing the promotion, sales and distribution of items produced; consulting with employees involved in actual production of goods; and directing sales force involved in selling goods to a variety of private businesses and individuals. Standard Classification Factors Supervision Received - LEVEL C: "Under direction…" Employees at this level usually receive a general outline of the work to be performed and are generally free to develop their own sequences and methods within the scope of established policies. New, unusual, or complex work situations are almost always referred to a superior for advice. Work is periodically checked for progress and conformance to established policies and requirements. Difficulty - LEVEL C: Considerable… Duties which require a high degree of concentration because of the many factors which must be considered and weighed before a decision can be reached. Usually positions that require planning, developing, and coordinating programs and directing fairly large groups of people fall into this category. Complexity - LEVEL C: Work is of a standardized nature that may involve a variety of duties. Analytical thought becomes more important at this level due to increased data and changing situations. Tasks usually have several steps, some of which may not be directly related. Alternatives may exist for processes or methods to be used in solving problems. Workers at this level exercise a moderate amount of independent judgment. Work is controlled by routine review and reporting to or consultation with supervisors. When guidelines exist at this level, they tend to be more complicated or technical in nature requiring careful interpretation. Consequence of Actions or Decisions - LEVEL D: Consequences of actions or decisions at this level are significant as the work may be rarely if ever reviewed, making errors difficult to detect. Errors may cause major program failure or a high degree of confusion. Injuries to others due to errors are serious or incapacitating or both and costs due to errors are substantial. Contacts - LEVEL C: The purpose of the contact is to influence, motivate, conduct interviews, make formal presentations or counsel to achieve common understanding or solutions to problems when the information is sensitive in nature or the individuals or groups are skeptical or uncooperative. Communication techniques and well developed communication skills become an important requirement at this level. Physical Demands - LEVEL A: The work is predominantly sedentary and requires minimal or negligible physical exertion. The employee is normally seated; however, the nature of the work allows for periods of standing or walking at will. Environmental Conditions - LEVEL A: The work environment involves normal everyday hazards or discomforts typical of offices, meeting and training rooms, or libraries. Comfortable levels of temperature, ventilation, lighting and sound are inherent in the work environment. Exposure to deviations from pleasant environmental conditions is only occasional. The likelihood of injury is remote. Supervision/Leadership - LEVEL B: Involves functional leadership responsibility. As a "senior worker", performing essentially the same or similar work as those overseen, responsibility includes training, instructing, scheduling and reviewing. As a "project leader" may be responsible for a phase(s) of a single project which includes planning, coordinating and reviewing the work of others. This level may also involve limited administrative responsibility such as participating in the evaluation of work performance. Distinguishing Features Differs from Manufacturing Manager where work is administrative and involves planning product development and manufacturing. Differs from Sales Representative where work involves developing and carrying out a sales program. EXAMPLES OF WORK PERFORMED Contacts business firms to explain the purpose, advantages, and mechanics of establishing or modifying enterprises. Evaluates business firms with respect to their financial position and potential for the establishment of operations; negotiates and finalizes contracts with business firms, and coordinates the establishment of operations between firms. Reviews orders for manufactured products and coordinates the delivery of manufactured products by agency operated or common carriers. Reviews manufacturing costs and makes recommendations regarding the pricing of manufactured items; prepares and distributes catalogs. Visits agencies to discuss products or investigate complaints concerning manufactured products; initiates corrective action in the manufacture of existing products and makes recommendations regarding new products desired by an agency. Prepares sales and product distribution information for use in budgeting, purchasing and production planning. Reviews requisitions for raw materials, equipment, and supplies; coordinates and discusses with purchasing agent. Conducts marketing surveys with new markets, products and services and prepares recommendations for development. Supervises and trains clerks in the preparation of job orders, shipping and other reports pertaining to the production and distribution of manufactured products. REQUIRED KNOWLEDGE, ABILITIES AND SKILLS Knowledge *Knowledge of marketing survey principles and techniques. Knowledge of the regulations and policies controlling the procurement of goods and services. *Knowledge of commercial business practices and procedures. *Knowledge of the techniques of planning, organizing and directing a sales program. Abilities *Ability to plan and direct the work of others. *Ability to establish and maintain effective working relationships with public officials at all levels of government and private sector employers. *Ability to evaluate information from a variety of sources and make logical conclusions from the information provided. *Necessary at Entry MINIMUM REQUIREMENTS: Four years of experience in marketing, sales, or advertising, including one year of supervisory experience. Education may be substituted for experience as determined relevant by the agency. NC: 06/94 |