MEDIA PRODUCTION DIRECTOR8191E2 Pay Grade: 29 DEFINITION OF WORK Summary This is specialized, technical and supervisory work in media production. Work involves planning, organizing and directing the creation of various media productions used for teaching, training and public relations utilizing such media as videotapes, slides, films, and computer software. Work involves scheduling media production activities and assigning work to subordinate staff. Standard Classification Factors Supervision Received - LEVEL C: "Under direction..." Employees at this level usually receive a general outline of the work to be performed and are generally free to develop their own sequences and methods within the scope of established policies. New, unusual, or complex work situations are almost always referred to a superior for advice. Work is periodically checked for progress and conformance to established policies and requirements. Difficulty - LEVEL B: Average - Where the employee is confronted with a variety of duties susceptible to different methods of solution which, in turn, places a correspondingly higher demand upon resourcefulness and concentration. Positions which require the analysis and evaluation of raw data and the rendering of conclusions would, in many instances, fall into this category. Complexity - LEVEL C: Work is of a standardized nature that may involve a variety of duties. Analytical thought becomes more important at this level due to increased data and changing situations. Tasks usually have several steps, some of which may not be directly related. Alternatives may exist for processes or methods to be used in solving problems. Workers at this level exercise a moderate amount of independent judgment. Work is controlled by routine review and reporting to or consultation with supervisors. When guidelines exist at this level, they tend to be more complicated or technical in nature requiring careful interpretation. Consequences of Actions and Decisions - LEVEL C: Consequences of actions or decisions at this level are limited in scope and effect as the work is reviewed occasionally. Errors may cause moderate inefficiency. Costs due to errors may be significant. Contacts - LEVEL C: The purpose of the contact is to influence, motivate, conduct interviews, make formal presentations or counsel to achieve common understanding or solutions to problems when the information is sensitive in nature or the individuals or groups are skeptical or uncooperative. Communication techniques and well developed communication skills become an important requirement at this level. Physical Demands - LEVEL B: The work requires light physical exertion. The employee may be required to perform handling activities with lightweight or easily moved items (e.g. books, file folders, boxes of office supplies, small machine parts, etc.); perform moving activities for brief periods; operate light equipment; perform repetitive motions for brief periods; confined to a work area. Environmental Conditions - LEVEL B: The work environment involves moderate hazards, risks or discomforts. Exposure to minor deviations from pleasant environmental conditions is normal. Minor to serious injuries are possible. Supervision/Leadership - LEVEL C: Typically involves limited supervisory responsibility which entails performing as a "first line supervisor" for a small number of employees. Supervision is not the primary responsibility of the job. Responsibility includes training, instructing, scheduling, and reviewing work and recommending, hiring and disciplinary actions to a higher level of authority. Distinguishing Features Differs from the Media Production Technician class in which the incumbents perform specialized, technical work to operate medium production equipment in order to produce, edit and duplicate media productions. EXAMPLES OF WORK PERFORMED Directs and participates in creating media productions which includes the use of videotapes, slides, films, audio recordings, lighting activities, computer software and other media; schedules production activities for each media project; reviews, modifies, accepts or rejects media productions. Consults with agency staff regarding program content and design; recommends the most appropriate and effective media to accomplish production objectives based on availability of equipment, cost factors and content of project. Researches and initiates use of new concepts in media production such as the use of computer hardware and software to develop new production techniques. Oversees composition and formatting of artwork, photographs, and graphics for insertion in media productions to support and reinforce content and delivery of media productions. Develops operating budget for media production activities; develops record-keeping and inventory system for media production items and equipment. Recommends and initiates purchase requests to obtain new media production equipment and supplies. Coordinates installation, setup and maintenance of media equipment; oversees lending of media equipment. May supervise subordinate staff; assigns work to staff to ensure timely production; trains agency staff on the appropriate use of media. REQUIRED KNOWLEDGE, ABILITIES AND SKILLS Knowledge *Knowledge of media production techniques. *Knowledge in the use of media production equipment such as videotape cameras, slide projectors, audio and lighting equipment, and computer hardware and software. *Knowledge of the limitations and capabilities of media production equipment. *Knowledge of techniques involved in writing, editing and directing media productions. *Knowledge of the repair and maintenance of media production equipment. Knowledge of developing budget estimates for media production activities. Knowledge of the principles and techniques of supervision. Abilities *Ability to display creativity and originality in translating ideas into media productions. *Ability to plan, organize and supervise the work of others. *Ability to establish and maintain effective working relationships. *Necessary at Entry MINIMUM REQUIREMENTS: Two years of experience in media communications/production work. Education may be substituted for experience as determined relevant by the agency. NC: 06/93 |